tens of thousands of customers from selling Notion templates. meet Easlo, 22 y/o

welcome back, good to see you again! I spent the past few weeks traveling and was fortunate enough to meet some incredible people in taiwan, singapore, and the philippines. I wanted to share the story of one of these amazing people I met in singapore, here below.

meet Easlo

The untold story behind the rise of @heyeaslo as a Notion-focused creator, starting at age 19, now reaching tens of thousands of customers (paying $10-$100 for his templates) and 1.1M+ followers across platforms. All of this in just the past three years (!) starting from scratch.

Jason Chin (Easlo) got started when he was serving in Singapore’s military. He came across Notion while scouring the web and spent weekends watching YouTube videos, learning Notion in-depth. After seeing someone launch a Notion template pack on Product Hunt, he was inspired to create his own.

He used a name generator and came up with Easlo as his nickname, which sounded like “easy.” Jason found an avatar generator to get a Notion look-alike portrait. He started releasing templates, publishing content (mostly Twitter to start), and growing his audience while riding the Notion wave.

After finishing his army service, he decided to double down and go full-time as a creator instead of attending university. He figured out what worked on Twitter, scaled his audience, and repeated the same on TikTok and Instagram. His business has grown so much that he hired his sister full-time and is planning to bring on more employees.

These days, Jason spends two full days a week producing content across his channels. Recently, he experimented with publishing a Framer template and a custom icon pack for iPhones. He’s also exploring creating channels for more specific productivity niches. Easlo inspired a whole generation of creators (search Notion creator on Twitter) — all of this by age of 22. Incredible journey with much more to come.

upcoming webinar

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highlighted opportunities + talent profiles

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writer for startups

any startups looking for help with content (think long-form essays, case studies, website copy, high quality social posts etc.) — have a really talented friend I have been helping that I can refer you to (respond directly to this email) most relevant for seed/series A companies.

office hours

I’ll be hosting more office hours later this month, in the meantime, if you’re interested in chatting through community strategy, recruiting, scaling go-to-market, influencer marketing, or anything else, you can book a slot on Intro.

closing out

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